Six reasons to survey your prospects and customers

In this extremely competitive market place, great advantage can be created by finding ways to increase your value proposition and to differentiate yourself from your competition. One of the best ways to increase your competitive advantage is to survey your prospects and customers. 1. Feedback: Your prospects and customers know exactly what they want. A…
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Them Freakin’ Geniuses at Outback Steakhouse

Over the last twenty years, Outback Steakhouse has been my favorite go-to restaurant. Whether I am on the road traveling for business, on vacation with my family, or wanting to go out to dinner with my wife, it has been the restaurant that I go to more than any other. Outback has been such a…
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Jedi Mind Tricks?

So, I’m going to geek this one up a bit. But, what I share today is very relevant to marketing. Please read on! I promise you won’t be disappointed. If you are, give me a call and I will take you to lunch on me! Star Wars is my all-time favorite movie. I remember seeing it…
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Pushing a Two-Ton Boulder Uphill

Business development experts will tell you that business owners often create their own issues when they run their organizations without systems. There is not enough will power, brain power, or hours in the day to keep track of everything that needs to be done in business. The disciplines of accounting, bookkeeping, human resource management, and…
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Get Off the Roller Coaster of Consistently Inconsistent Sales Revenues!

Businesses that constantly ride the “roller coaster of consistently inconsistent sales revenues” never actualize long-term success and are in jeopardy of failing at any moment. Having revenues up one month and then significantly down the next month not only frustrates business owners, but makes it virtually impossible for them to plan for any kind of…
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