What’s the Biggest Single Threat to Your Business? It’s Business Kryptonite.
Many businesses constantly ride the “roller coaster of consistently inconsistent sales revenues.” They never actualize long-term success and are always in jeopardy of failing at any moment. Having revenues up one month and then significantly down the next month not only frustrates business owners, but makes it virtually impossible for them to plan for any kind of consistent business growth for success.
Business owners are often so inconsistent with their marketing results that they truly become (whether they know it or not) “consistently inconsistent.” At Pinpoint Marketing we call this deadly pattern “business Kryptonite.”
Just as “real Kryptonite” in comic books and movies is deadly to Superman, “business Kryptonite” in the form of consistently inconsistent sales revenues is deadly to a business.
Consistently inconsistent sales revenues constitute the single biggest threat a business can face. It paralyzes business owners. It keeps them from being able to plan effectively for profitability. It creates the feeling of having a dark cloud looming overhead.
Consistently inconsistent sales revenue causes many ongoing systemic issues. How can planning be effective when future, incoming sales revenues can’t be measured? How can funds be allocated for expenses? How does one know when to expand to a bigger building or when to hire employees for growth?
Consistent sales revenues that increase over time lead to long-term stability and growth. They allow entrepreneurs to make good decisions—good decisions about how to schedule employees, how much inventory to have on hand, and how big or small a building to buy or lease.
Business Kryptonite can be avoided by implementing a Complete Strategic Marketing System. This system makes predictability in revenues possible and thus allows for planning for the future and a sense of control in your business.