At Pinpoint Marketing, through tens of thousands of hours of research, we have concluded that: “Marketing Systems are the Solution.”
The single most leveraging thing a business can do to develop a superior, competitive advantage is to implement marketing systems. It is what ultimately leads to ceiling-breaking business growth and profitability.
Business development experts will tell you that business owners often create their own issues when they run their organizations without systems. In E-Myth Revisited, Michael Geber an expert in business development systems, preaches emphatically and pleads with the reader to understand the virtues of implementing systems. (Incidentally, this is one of the best business development books ever written, Pinpoint Marketing recommends it highly to every business owner, president, and CEO. It’s that good!)
In his book Gerber says the following:
“Organize around business functions, not people. Plan systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”
Unfortunately, there is simply not enough will power, brain power, or hours in the day to keep track of everything that needs to be done in a business. The disciplines of accounting, bookkeeping, human resource management, and product/service fulfillment all become nightmares when not systematized.
If all these disciplines require a system, why wouldn’t marketing necessitate a system?
Successful and profitable marketing doesn’t happen mystically in a vacuum, nor does it happen as if business owners were on a quest pursuing the Holy Grail. Rather, marketing that results in consistently growing a business happens when all the marketing efforts, processes, and actions work together in concert like the “threads” that are simultaneously woven into a “marketing tapestry.” That marketing tapestry becomes the Complete Strategic Marketing System.