How Can SEO - Search Engine Optimization - Create Your Future Business Success?
In the last couple of years, changes have occurred in the way businesses market products/services.
One thing is that marketers try to improve their ranking in searches with the right search engine optimization (SEO). It’s not easy to reach top page positioning because of the incredible competition and ever-changing search engine algorithms. But, remember that search engines look for quality, good user experience, so they depend on certain, proven strategies that provide that quality experience. These are basic strategies that, when used consistently, have proven successful over time in putting your content in that top position. They will help your business get visibility, boost its brand, and find the credibility needed to succeed.
Here are the 8 basic principles:
1. Content
Quality Content is probably the biggest SEO ranking metric
Depth and Breadth
Depth and Breadth of Content Make for Good Results.
Focus on providing highly authoritative copy that comprehensively covers the subject.
In a recent study of one million search results, comprehensive content completely outranked shallow content, even when the right keywords were used in the shallower piece. Depth and breadth of content means more than keywords and word count and make for better rankings in searches.
Length
Length of Content Matters.
When it comes to length of blogs and other articles, studies show that pieces longer than 2,000 words are more comprehensive and highly successful at drawing the interest of search engine users more often. On average, a web page that ranks in the top ten results on Google has at least 2,000 words. Of course, the goal isn’t to write over 2,000 words that ramble all over the place; they have to have depth and meaning. Quality and depth matter.
Focus on User Motivation in Your Copy.
Answer questions the user wants answered. Study your target audience and fill a vacuum with your content. Understand their interests. Do your research and provide what they want to know.
Questions / Answers
Ask Questions and Give Answers.
Focus on asking the questions the user wants to know the answers to. Then, give the answers, including more in-depth background. Use lists and Q&A pages. All of these will attract people who are specifically interested in your business/service.
So How Do You Find the Right Keyword Phrases?
Keywords
Keywords Are the Magnets that Catch the Attention of Search Engines.
Use the right phrases and you’ll find SEO success. Use your primary keywords in the first few words of your URL, and try to keep your entire URL to around five words total. No set number exists for keyword phrases, but Google has suggested that over five words won’t work well. It’s also important to use related keywords in your content. For instance if your business is a bakery that produces wedding cakes, birthday cakes, black forest cakes, chocolate cakes, and angel food cake, you want to use these words to improve your keyword search.
Some Ways to Find Your Most Effective Keywords
- Check out competitor websites and study their keywords and phrases. Find out what works for them and try the same strategies.
- For another approach for finding free advice, try searching the keywords you think will work for you, and then consider the results. Do these terms work at getting the attention you want?
- See what paid ads have to offer. Since they likely have big money behind them, they use the most effective keywords and phrases chosen by experts. You can use these words in your copy.
2. Social Media
So How Important Is Social Media Content?
Extremely!
Since at least 75% of marketers now use Social Media to support and boost SEO, Facebook, Twitter, and LinkedIn have a significant importance in marketing. Interestingly, social media content is indexed on Google, Bing and Yahoo. Social media profiles and brand names appear now as top results in search listings. You need to be prepared to use your social content for maximum visibility.