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Search Engine Optimization

How Can SEO - Search Engine Optimization - Create Your Future Business Success?

In the last couple of years, changes have occurred in the way businesses market products/services.



One thing is that marketers try to improve their ranking in searches with the right search engine optimization (SEO). It’s not easy to reach top page positioning because of the incredible competition and ever-changing search engine algorithms. But, remember that search engines look for quality, good user experience, so they depend on certain, proven strategies that provide that quality experience. These are basic strategies that, when used consistently, have proven successful over time in putting your content in that top position. They will help your business get visibility, boost its brand, and find the credibility needed to succeed.



Here are the 8 basic principles:

1. Content

Quality Content is probably the biggest SEO ranking metric

Depth and Breadth

Depth and Breadth of Content Make for Good Results.

Focus on providing highly authoritative copy that comprehensively covers the subject.

In a recent study of one million search results, comprehensive content completely outranked shallow content, even when the right keywords were used in the shallower piece. Depth and breadth of content means more than keywords and word count and make for better rankings in searches.


Length of Content Matters.

When it comes to length of blogs and other articles, studies show that pieces longer than 2,000 words are more comprehensive and highly successful at drawing the interest of search engine users more often. On average, a web page that ranks in the top ten results on Google has at least 2,000 words. Of course, the goal isn’t to write over 2,000 words that ramble all over the place; they have to have depth and meaning. Quality and depth matter.

Focus on User Motivation in Your Copy.

Answer questions the user wants answered. Study your target audience and fill a vacuum with your content. Understand their interests. Do your research and provide what they want to know.

Questions / Answers

Ask Questions and Give Answers.

Focus on asking the questions the user wants to know the answers to. Then, give the answers, including more in-depth background. Use lists and Q&A pages. All of these will attract people who are specifically interested in your business/service.

So How Do You Find the Right Keyword Phrases?


Keywords Are the Magnets that Catch the Attention of Search Engines.

Use the right phrases and you’ll find SEO success. Use your primary keywords in the first few words of your URL, and try to keep your entire URL to around five words total. No set number exists for keyword phrases, but Google has suggested that over five words won’t work well. It’s also important to use related keywords in your content. For instance if your business is a bakery that produces wedding cakes, birthday cakes, black forest cakes, chocolate cakes, and angel food cake, you want to use these words to improve your keyword search.

Some Ways to Find Your Most Effective Keywords

  1. Check out competitor websites and study their keywords and phrases. Find out what works for them and try the same strategies.
  2. For another approach for finding free advice, try searching the keywords you think will work for you, and then consider the results. Do these terms work at getting the attention you want?
  3. See what paid ads have to offer. Since they likely have big money behind them, they use the most effective keywords and phrases chosen by experts. You can use these words in your copy.

2. Social Media
So How Important Is Social Media Content?


Since at least 75% of marketers now use Social Media to support and boost SEO, Facebook, Twitter, and LinkedIn have a significant importance in marketing. Interestingly, social media content is indexed on Google, Bing and Yahoo. Social media profiles and brand names appear now as top results in search listings. You need to be prepared to use your social content for maximum visibility.

These Are The Rest Of The Points That Need To Be Touched On When Performing SEO Work

3. Good Experience

Give the User a Good Experience!

Do the things that make the user want to come back to your website again and use your products/services.

This means more clicks for your site and better rankings. One way of doing this is to ensure that your metadata—title tag, and meta description—has the greatest effect possible. It acts as your ad copy. One way to approach this is to focus on user intent—what does the user want?—that’s where you can find the keywords based on the user’s motivation. You need to find the phrases that attract the right visitors to your site. You need to use these words to drive conversations, not just traffic.

6. PageSpeed

Why Does Your Site Need to Be Speedy?

Slow loading sites frustrate users and negatively impact publishers.

Mobile device site visits are abandoned in over 50% of cases, if pages take longer than three seconds to load. Speed is of the essence in improving and maintaining your SEO.

4. Videos

What about Videos for Improving Your SEO Ranking?

Modern marketing calls for videos.

Videos are a way to keep your audience engaged and for improving your SEO. When you use enough videos, you improve the ranking of your page. Over 60% of Google searches recently have been for videos. The way you get them to appear on search engine pages is to upload them on You Tube. Then, Google needs to use your chosen keywords to find your video content, index it, and display it. These keywords function as search terms.

7. Voice Searches

What about Voice Searches?

These days you need to have a voice search function.

Since people multi-task daily, they use voice search to shop and get directions because it’s convenient and safer, especially while driving. Not only that, you don’t have be literate enough or handy enough to type the words. Anyone can use it. And, since almost all mobile devices have voice-search functions, Google, Microsoft, and Apple have launched their own versions of voice-responsive assistants. But, you need to be sure that your content is easily searchable by using keywords that are more likely to be spoken rather than the conventional ones.

5. Mobile Responsiveness

How Important Are Mobile Devices In SEO?

They are becoming the backbone of web browsing.

Back in 2016, mobile overtook desktop in web browsing, and today, well over half of web browsing is done on laptops, tablets, smartphones, and phone watches. Four out of five consumers use smartphones to shop, and over 70% of mobile searches result in action within an hour. It’s time to become mobile friendly.

There are a couple of things you need to be aware of in order to go mobile.

Be sure your website structure, content and design work well on a small screen.

Make sure your website is easy to navigate and loads quickly.

8. Local Optimization

How Important Is Local Optimization?

With users searching on mobiles for business while driving, looking for restaurants or other destinations, local optimization is imperative.

Because of the movement toward a mobile-first mindset, many websites need to be prepared for the speed and easy access users seek. If they can’t find you easily, they will go elsewhere. You need to let Google, Yahoo, and Bing know where you are and what you have to offer. You need the name of the business/service, your local address and phone number on your local page so customers can find you.

For help in maximizing your SEO, contact us at Pinpoint Marketing and we’ll be happy to give you a free consultation.